Re-defining fundraising strategy for a disabled children’s charity
Through pro bono consulting, we help a charity serving disabled children build a more resilient, data-driven fundraising model: knowing its donors better, reaching new supporters and telling its story well.
Charities serving disabled children face familiar pressures: rising costs, competition for donations, and a heavy reliance on a few funding sources. Small teams rarely have time to step back and redesign how they raise money.
The charity’s name is kept confidential. This page describes the approach of our pro bono engagement.
Four building blocks
Donor relationship management
One donor database replacing scattered lists, so the team can see each supporter’s history and personalise how they engage.
Multichannel fundraising
Online giving, email and social media working together, with simple automations for thank-yous and follow-ups.
Data-driven decisions
Dashboards showing which campaigns, channels and donor groups perform, so effort goes where it works.
Impact storytelling
Content that shows, with consent and dignity, the difference donations make to children and families.
Building digital confidence
Tools only help if people use them. The engagement focuses as much on the team as on the technology:
- Training so staff and volunteers are confident with the new tools.
- Leadership alignment so fundraising priorities match the charity’s strategy.
- Ongoing mentoring so improvements continue after the initial project.
Doing it responsibly
Donor and beneficiary data must be handled carefully. In Hong Kong that means following the Personal Data (Privacy) Ordinance, including its consent rules for direct marketing, and using images and stories of children only with proper consent.
The goal
Stronger donor relationships, more diverse income and a team equipped to keep improving, so the charity can focus on what matters most: serving children and their families.
Read more on five signs a non-profit has outgrown its IT.
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