Case Study  |  Osteoporosis Patient Support Programme  |  Amgen

An osteoporosis patient support programme that keeps patients on track.

How we designed, built and support the platform behind Amgen’s Prolia Club (博力加之友) osteoporosis patient support programme: 10,000 patient members, 500+ physicians and 40+ medical and diagnostic centres connected from risk assessment to DEXA scans, adherence and follow-up.

KY & Company Success Stories  |  Updated October 2026  |  7 minute read

Key takeaways

  • An osteoporosis patient support programme platform for Amgen, serving 10,000 patient and caregiver members.
  • Connects 500+ general practitioners and orthopaedic physicians with 40+ medical and diagnostic centres.
  • Covers the full journey: fracture-risk assessment (FRAX), DEXA scan scheduling, adherence tracking, result interpretation and follow-up.
  • Programme teams configure forms, workflows and SMS, WhatsApp and email reminders themselves, without a code release.

An osteoporosis patient support programme succeeds or fails on follow-through. Patients need to know their risk, get scanned, understand their results and stay on treatment for long enough for it to matter.

Each of those steps involves a different party: the patient and caregiver, the doctor, the diagnostic centre and the programme team. We built one platform that connects them all, so nobody drops out between steps.

What the research says

Why an osteoporosis patient support programme matters.

Osteoporosis is common, under-diagnosed and under-treated.

1 in 3

women and one in five men over 50 will experience a fragility fracture in their remaining lifetime.

International Osteoporosis Foundation1
37M

fragility fractures occur each year in people over 55, equivalent to 70 every minute.

International Osteoporosis Foundation, 20251
~80%

of people who have already had a fragility fracture are neither identified nor treated for the underlying osteoporosis.

International Osteoporosis Foundation2
The challenge

Three gaps an osteoporosis patient support programme must close.

Patients and caregivers

Understanding fracture risk and bone-density results, and remembering doses and appointments over months of treatment.

Doctors and diagnostic centres

Scheduling DEXA scans across 40+ centres, sharing results securely and seeing who needs follow-up.

Programme team

Changing forms, reminders and workflows quickly, and reporting on adherence and drop-off to the sponsor.

Programme at a glance

The osteoporosis patient support programme in numbers.

10,000

osteoporosis patients and caregivers as programme members.

500+

general practitioners and licensed orthopaedic physicians connected.

40+

medical and diagnostic centres, including their check and billing processes.

ClientAmgen, Bone & Patient Support
ProgrammeProlia Club (博力加之友) osteoporosis patient and caregiver support
SystemPatient and caregiver support and disease-management web application with a medical-centre portal; multi-device
ServicesSystem integration and development; system maintenance and support
What we built

Nine capabilities behind the osteoporosis patient support programme.

Osteoporosis patient support programme platform for patients and caregivers
An osteoporosis patient support programme built for patients and the caregivers who help them.
  • Onboarding and risk assessmentPatient and caregiver registration, risk-factor capture and fracture-risk calculation using the FRAX tool.3
  • DEXA scan schedulingRequest, schedule and track bone-density scans at diagnostic centres, and share results securely with patients.
  • Adherence and treatment monitoringMedication logging, reminders, missed-dose alerts, caregiver involvement and motivational streaks.
  • Result interpretation and follow-upDEXA results such as T-scores explained clearly, with prompts that reinforce the treatment plan and follow-up.
  • Medical and diagnostic centre portalAppointment and availability management, results upload, report generation and patient oversight across 40+ centres.
  • Personal dashboards and educationFracture-risk scores, adherence trends and bone-health progress, plus an osteoporosis education library.
  • No-code forms and workflowsThe programme team defines fields, validation, conditional logic and multi-step flows and publishes them without a code release; form versions are kept so past submissions stay readable.
  • Configurable multi-channel remindersSMS, WhatsApp and email reminders from team-managed templates, with timing offsets, quiet hours, delivery tracking, retry, channel fallback and an exception list for phone follow-up.
  • Patient analytics and reportingAdherence and persistence analytics, drop-off analysis, risk-band and treatment-stage cohorts, KPI dashboards and scheduled reports in Excel and PDF.
The patient journey

From screening to follow-up, in one record.

  1. AssessThe patient or caregiver joins, shares risk factors and receives a FRAX-based fracture-risk score.
  2. ScanA DEXA bone-density scan is requested and booked at one of 40+ diagnostic centres.
  3. UnderstandResults arrive securely and are explained in plain language, with the treatment plan reinforced.
  4. AdhereReminders, dose logging and missed-dose alerts keep treatment on track, with caregivers involved.
  5. Follow upPrompts bring patients back for review, while the programme team tracks adherence and drop-off.

The same approach runs through our Pati™ platform and the patient support programmes we operate for biopharma.

Before you launch

Six questions to ask about any osteoporosis patient support programme platform.

  • Does one record follow the patient from risk assessment to follow-up?
  • Can diagnostic centres manage bookings and upload results themselves?
  • Can your team change forms and reminders without a developer?
  • What happens when a reminder fails to deliver?
  • Can caregivers be involved, with the patient’s consent?
  • Can you report adherence and drop-off by risk band and stage?
FAQ

Osteoporosis patient support programme: frequently asked questions.

What is an osteoporosis patient support programme?

An osteoporosis patient support programme helps patients and caregivers understand fracture risk, get bone-density scans, follow their treatment plan and attend follow-up, with reminders, education and coordination between doctors and diagnostic centres.

What does the Amgen Prolia Club platform include?

Patient and caregiver onboarding, FRAX-based risk assessment, DEXA scan scheduling across 40+ centres, adherence tracking with reminders, clear result interpretation, a medical-centre portal, no-code forms and programme analytics.

How many people does the programme serve?

The platform supports 10,000 osteoporosis patient members and connects more than 500 general practitioners and orthopaedic physicians with more than 40 medical and diagnostic centres.

Which reminder channels are supported?

Reminders are sent by SMS, WhatsApp and email from templates the programme team maintains, with delivery tracking, retry, channel fallback and an exception list for telephone follow-up.

Built for regulated environments

  • RBAC & Audit Trails
  • AES-256 Encryption
  • PDPO-aligned handling
  • No customer data used for AI training
  • ISO 27001 Certification Targeted Feb 2027

References

  1. International Osteoporosis Foundation (2025). Osteoporosis: a global health crisis we can no longer ignore, 20 October 2025; see also IOF facts and statistics.
  2. International Osteoporosis Foundation (2019). A fracture every 3 seconds worldwide – that’s osteoporosis, 18 October 2019.
  3. University of Sheffield. FRAX fracture risk assessment tool.

An osteoporosis patient support programme that patients stay in.

Whether you are launching a bone-health programme or scaling one across clinics and diagnostic centres, the platform should keep every step connected. Partner with KY & Company to build and run it.

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