KY & Company and Physical Fitness Association Of Hong Kong partner to deliver personalized fitness training to the elderly
About HKPFA
Physical Fitness Association of Hong Kong, China (PFA) is a non-profit making national sports association which has been established since 1986. PFA is recognized by the Hong Kong S.A.R. Government and the Sports Federation and Olympic Committee of Hong Kong, China, and committed to professional development of physical fitness in Hong Kong.
The End To End Solution
Fitness assessment system
Fitness training class recommendation module
Health record management
Fitness awareness campaign

Fitness Assessment System
The partnership between KY & Company and HKPFA includes a comprehensive fitness assessment system designed specifically for the elderly population. This assessment process involves a series of physical tests and evaluations that measure factors such as:
- Muscular strength and endurance
- Cardiovascular fitness
- Flexibility
- Balance and coordination
- Body composition



By conducting these detailed assessments, the fitness experts are able to gain a thorough understanding of each individual’s current physical capabilities, limitations, and overall health status. This information is then used to create personalized training plans that address the unique needs of each elderly participant.
Fitness Training Class Recommendation
Based on the insights gathered from the fitness assessments, the platform’s algorithm generates personalized recommendations for suitable fitness classes and activities. These recommendations take into account the participant’s current fitness level, physical limitations, personal goals, and preferences.
The recommended classes may include a variety of low-impact exercises, such as:
- Musculoskeletal training
- Neuromuscular and fall prevention training
- Cardiometabolic training
- Gerontechnology Corner
- Home-based Training
By matching the elderly participants with the most appropriate training options, the partnership ensures that they can engage in safe, enjoyable, and effective fitness programs that help them maintain and improve their physical well-being.
Health Record Management
The partnership also includes a comprehensive health record management system, which allows the fitness trainers and healthcare professionals to closely monitor the progress and overall health of the elderly participants.
This system tracks various health metrics, such as:
- Blood pressure
- Heart rate
- Body weight
- BMI
- Flexibility and range of motion
- Functional assessments (e.g., mobility, balance)
The data collected through this system enables the fitness trainers to make informed adjustments to the training programs, ensuring that the participants’ fitness regimens remain aligned with their evolving health needs and goals.
Fitness Awareness Campaign
In addition to the personalized fitness training and support, the partnership between KY & Company and HKPFA includes a broader campaign to raise awareness about the importance of physical fitness and healthy aging among the elderly population in Hong Kong.
This awareness campaign may involve:
- Educational workshops and seminars
- Public awareness events and demonstrations
- Digital and print media outreach
- Collaboration with community organizations and the University
By fostering a greater understanding of the benefits of physical activity and healthy living, the campaign aims to inspire more elderly individuals to take an active role in maintaining their physical and mental well-being, ultimately enhancing their quality of life and independence.
Full-service digital transformation partner that integrates Strategy, Design, Engineering and Managed-services for Corporates & Government
Mike Kwok
Managing Director
KY & Company Hong Kong Office
mikekwok@kyand.co
Shirley Au
Manager
KY & Company Singapore Office
shirleyau@kyand.co
For general inquiry, please Email info@kyand.co
visit our web site www.kyand.co
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